What is Travel Tuesday and when does it take place in 2025?

Hello, traveller! Have you heard about Travel Tuesday and want to understand why this “travel Tuesday” has been creating so much buzz in recent years, when it takes place, and how to make the most of it wisely? Then you’ve landed on the guide you need: here comes a clear, straight-to-the-point post with no fluff, so you can understand the historical and commercial context behind Travel Tuesday — and then know exactly how to take full advantage of the deals it brings with it.

First things first… How and why was Travel Tuesday born?

Imagine this: the post-Thanksgiving shopping fever in the United States ends with screens full of discounts on gadgets, clothes, gaming consoles… the usual Black Friday madness followed by Cyber Monday. But… what if we used that powerful buying impulse for what we truly want? Not for a new TV, but for… travelling. That’s where Travel Tuesday comes in.

It was born as a fairly commercial idea, true, but it taps into something deeper: nowadays people prefer to live experiences rather than accumulate things. That’s why Travel Tuesday emerged and has become a key date, a simple excuse, really to plan your next getaway, rather than buying for the sake of buying.

The term was coined in 2017, after airlines and booking engines noticed a significant spike in flight searches on the Tuesday right after Thanksgiving. Since then, the travel industry (airlines, hotels, travel agencies) has seen the opportunity to launch its own travel-discount day, separate from the traditional Black Friday and Cyber Monday events.

So, what exactly is Travel Tuesday?

So, Travel Tuesday is that “travel deals celebration” that takes place on the Tuesday after Thanksgiving, and what began as a simple data pattern has evolved into an important annual event, full of both commercial intention and consumer interest.

Ultimately, it’s a day focused on discounts, offers and special attention to the travel sector: flights, hotels, holiday packages, activities… everything related to going on a trip, beyond traditional consumer goods. In other words, right after the usual shopping weekend (Black Friday and Cyber Monday), comes a day dedicated exclusively to the travel industry.

When does Travel Tuesday 2025 take place?

Travel Tuesday takes place on the Tuesday immediately after Thanksgiving in the United States, which falls on the fourth Thursday of November. To make it clear:

• In 2025, it will be on Tuesday, 2 December.
• The date changes every year depending on when Thanksgiving falls, but it is always that specific Tuesday right after.

Travel Tuesday 2025 Deals: How to Make the Most of Them?

At My Top Tour, we celebrate our own version of Travel Tuesday on 2 December with exclusive offers on a curated selection of our 42+ destinations and in-house experiences, with discounts of up to 25% off.

💡Check all My Top Tour Travel Tuesday deals here

Plus, here are a few quick tips to help you make the most of Travel Tuesday deals and lock in the trip you’re dreaming of at the best price of the year:

1. Prepare your destination and dates before the deals arrive; once they drop, many disappear quickly.
2. Turn on price alerts in flight search engines or travel apps for your favourite destination. Remember that My Top Tour has its own app, available on both Android and iOS.
   
   👉Download the My Top Tour app on Android here
   
   👉Download the My Top Tour app on iOS here

3. Be flexible with destination, day and/or departure time — it widens your chances of saving.

4. Check what’s included in the offer: flights + luggage, hotel + transfers, etc. Cheap deals can sometimes come with “extras” you need to consider.

5. And book your activities at your destination with My Top Tour. We offer free tours, guided visits and excursions in more than 42 destinations around the world.